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Lida Zeitlin-Wu

Assistant Professor
2025 American Council of Learned Societies (ACLS) Fellow
DISCO Network Collaborator

Assistant Professor
Office
204 DeBartolo Performing Arts Center
Email
lzeitlinwu@nd.edu

CV

Research interests

Media history and theory, color, sensory studies, digital media, science and technology, critiques of capitalism and consumer culture, race, visual and material culture

Biography

Lida Zeitlin-Wu is an interdisciplinary media theorist and historian. Her research explores the commodification and rationalization of sensory experience —particularly color and flavor—under technocapitalism. She is currently completing a book monograph titled How Color Became a Technology: The Making of Chromatic Capitalism (under contract with Duke University Press).

Before joining the faculty at Notre Dame, she was an Assistant Professor of Media Studies at Old Dominion University and a Postdoctoral Fellow at the University of Michigan’s Digital Studies Institute. She holds a PhD in Film & Media and an MA in Comparative Literature, both from UC Berkeley.

Research and Publications