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Lida Zeitlin-Wu

Assistant Professor

Assistant Professor
Office
204 DeBartolo Performing Arts Center
Email
lzeitlinwu@nd.edu

CV

Research interests

Media history and theory; color; sensory studies; digital media; science and technology; capitalism and consumer culture; race; visual and material culture; critical food studies; cold war modernisms; socialism and post-socialism

Biography

Lida Zeitlin-Wu is an interdisciplinary media scholar. Her research explores the intersection of sensory  experience, technology, and power, specifically with regards to color. She teaches courses on the history and theory of film, television, digital media, and visual culture.

Her first academic monograph, for which she received an American Council of Learned Societies fellowship, is How Color Became a Technology: The Making of Chromatic Capitalism (forthcoming from Duke University Press in May 2027). Other books include the co-edited Color Protocols: Technologies of Racial Encoding in Chromatic Media (MIT Press, 2025) and the collaboratively written Technoskepticism: Between Possibility and Refusal (Stanford University Press, 2025). Peer-reviewed articles and public essays have appeared in Post45 Journal, Camera Obscura, Frames, Visual Culture, The Senses & Society, The Los Angeles Review of Books, and elsewhere.

Zeitlin-Wu comes from an interdisciplinary arts and humanities background. She holds a BA in Slavic Languages & Literatures and Visual Art from the University of Chicago, an MA in Comparative Literature from UC Berkeley, and a PhD in Film & Media, also from UC Berkeley. 

Research and Publications